Hit the Piñata, titled after the song of the same name by artist Max Grise, will transport you into a world of whimsy. This project encapsulates the need for play and the fervency of people to do so. Watch as the adult reverts to a former child and work transforms to play as one enters the plastic paradise of the bounce house. Narrated by the hand that swings the bat, the swing that unleashes streams of candy, all of the reality melts away as we watch indulgence in the most primal sense of the word. The piñata acts as a metaphor for boundaries between humanity and pleasure, a flimsy barrier that separates adult life from leisure. Everyone, every once in a while, must satisfy their need to hit the piñata.
Special thank you to Chas Davis, owner of Savannah Bopping Heads & Entertainment, “Party Jump Inflatables.”
Creative direction by Mandy Olivieri @mandyphobia
Videography by Annie Cater @anniecater
Motion Media by Aanvik Singh @aanvikisreallytired
Photography by Joe Tankersley @jotankersley
Makeup by Wyatt March @wyattmarch
Talent by Morgan Epps @mothatm, Ryan Paul @cry.an, Kevin Betou @kb2draws and Erin Hughes @bootsfordinner
BTS by Anna McGregor @a.mcgregor, Lohr Cykoski @lohrcykoskii, Levi Henning @levi.henning and Riley Gagne @riley0nline