Many consumers claim they want to make smarter choices for the well being of the environment but don’t actually practice what they preach. This is the battle of consumerism and sustainability. Many people make the argument that “going green” can be expensive, which is why brands like Baggu —who created the bags featured in this editorial— help encourage consumers to reduce their carbon footprint while also enabling them to stick to a budget. Baggu believes that “buying ethical should not come at the cost of great design,” which they achieve by creating their bestseller, high-quality reusable shopping bags.
Artistic Direction by Chris Feleppa and Daniela Guevara
Photography by Chris Feleppa
Styling by Daniela Guevara
Modeling by Asia Berger, Layla Robinson and Paige Grunfeld