Since the release of Rosalía’s second studio album, “MOTOMAMI,” there have been consistent references to motorsport styles and motifs on the runways across New York and London. Throughout the process of the long-anticipated album, Rosalía was heavily influenced by Japanese and Spanish cultures. MOTOMAMI is derived from the word “Moto,” which in Japanese means “harder,” and “Mami,” which refers to the figure of the mother-woman. In English, the word roughly translates to “biker chick.” Thus, Rosalía’s MOTOMAMI represents women as a power of creation, a creative force by nature. A MOTOMAMI is a tough girl who can take control in a male-dominated space and can also be sensitive and have issues. Rosalía explains, “Anyone can be a Motomami…It’s the way you feel. And also, it’s doing as much as you can with what you have.”
Being a MOTOMAMI encapsulates a feeling, a driving force of you can do what you want, be who you want, regardless of anything. It’s a vibe of power, the liberty of being free and making bold choices. We all have our own inner MOTOMAMI.
Creative Direction, Styling, and Words by Mia Aponte.
Photography by Mateo Lara.
Styling Assistance by Olivia Lively.
Makeup by Sara Grosso.
Talent by Valentina Boren, Danna Macias, and Paula Gomez.
Location provided by Coastal Empire Motorcycles.
Videography by Maria Eugenia Pelletier.