The seventies are back, though your grandma would argue they never left. Within the last two years we’ve seen the influence of the seventies go from small, fashionable accessories into a revived cultural attitude. It comes as no surprise that a resurgence of the hippie style would happen within the peak years of Gen Z. The dogma of the seventies movement has become a cross-generational dream that seems intrinsically tied with flare jeans and crochet. A shared emphasis on political activism, social reform, and a common acceptance of Mary Jane, coupled with a longing of an age before the internet, the seventies have influenced the 2020’s immeasurably.
A rise in popularity of older movies set in the decade like Almost Famous, combined with new releases such as Daisy Jones and The Six ensure pornstaches and aviators would become wardrobe staples. In today’s mainstream we devote ourselves to music and musicians in a way not seen since the seventies, and this woodstock-esque idea of an un-performative, carefree authenticity, and devotion is something that will continue to capture our generation culturally and fashionably.
Photography & Creative Direction by Tanner Phillips.
Styling by Fernanda Braniff, Makayla Darden, Lohr Cykoski, and Hannah Briggs.
Words by Evan Skovronsky.
Hair & Makeup by Grace Gibson.
Modeling by Hannah Briggs, Lohr Cykoski, and Belle Cohen.
Assist by Mike Posner and Grace Harley.