What’s in? What’s new? What’s cute? A pajama phenomenon. Pajamas are no longer just for bedtime—they’re the new go-to uniform for dinner and drinks. From silky sets to tailored lounge pants, the fashion world has fully embraced sleepwear as streetwear, blurring the lines between relaxation and ready-to-wear. Whether it’s vintage Victoria’s Secret slip dresses paired with oversized blazers or luxe Sleeper US pajama sets styled with heels, going out in PJs is no longer a last-minute, lazy-day decision—it’s the moment.
The world has given up on being uncomfortable. Post-pandemic dressing has cemented comfort as a priority, and now, looking chic doesn’t mean suffering in stiff fabrics. What’s in? Monogrammed silk sets. What’s new? Bedroom-inspired accessories. What’s cute? Matching pajama tops and wide-leg pants styled effortlessly with flats or heels. The message is clear: confidence and comfort go hand in hand.
Creative Direction and Styling By Anna Jara
Photography By Abigail Wornock
Videography By Charlie Richardson
Talent by Charley Redrick
Garments from Marmalade Fresh Clothing