In the past year, life has looked a bit different. The opportunity to dress up and feel glamorous did not seem to present itself, and you deserve to get that feeling again. Not sure what to dress up for? Well, it is a good thing Valentine’s Day is right around the corner, and regardless of what your plans may look like, here is an ultimate beauty guide showing off some fantastic black-owned beauty brands in celebration of Black History Month.
Valentine’s day is all about love, and the world needs to shed more of it on these impressive black-owned brands, especially during black history month, as they represent empowerment and equality. “I’m excited that the Beauty industry has taken the lead in speaking to under-represented communities. Beyond personalization and customization, there is a need to recognize the needs, language, and lifestyles of all people,” says Business of Beauty and Fragrance Associate Chair Meloney Moore. “The path to success is no longer a straight line. Retailers are now giving much-needed space to emerging brands providing a unique voice in the industry.” With that said, whether you do a full glam or a natural look, it is time to claim this new year as your own.
Self-care is essential, and on Valentine’s day, it is the perfect time to take those extra steps for yourself. Starting with hair, Shea Moisture shampoo and conditioner will have you feeling your best with their natural ingredients and no sulfate. After your hair is looking amazing, it is time to tie it back and get ready for your makeup. Of course, Rhianna’s iconic Fenty Beauty brand has to make an appearance, and after applying your primer, grab the Pro Filt’r Soft Matte Longwear Foundation and concealer. To set all of that lovely dewy-ness, you’re going to grab Beauty Bakerie’s Face Flour and lightly powder your entire face. Now time for eyes- and what would be Valentine’s Day without pink? Pat McGrath’s Mothership Rose Decadence eyeshadow has an array of blush colors that you can blend over that lid to give you that perfect cupid’s glow. Uoma’s Afro.Dis.Iac liquid eyeliner is fantastic whether you want to line your eyes or go for a beautiful cat-eye. Going back to your base, Beauty Bakerie’s Face Flour may have had you thinking about cookies…which leads us to their Snackaroons bronzer that will allow for a flawless bronzed look and sculpted face. Apply your favorite mascara and blush, but you cannot forget BLK/OPL’s amazing Illuminating Powder to highlight those chiseled cheekbones you have. Set your makeup with some setting spray, and look in the mirror to see the fabulous face looking back at you.
Heart-shaped candies, chocolates, and stuffed animals are all great; however, these products are the true gift. These brands have some very well-crafted products, however the one thing they all have in common is that they want you to realize just how powerful you are. “I am excited to see the diversification of leadership on the brand side. This is when true innovation emerges!” says Professor Moore, and she could not be more correct.
Words by Brooke Sturgis
Graphic by Day Toscano