Summer is here and the quest for the ultimate glow is on! If you’re in the market for the perfect product to add to your summer beauty regimen, look no further, Ayele & Co. has got you covered. The coveted Sunflower Sweets Serum from the brand Ayele & Co. is packed with tons of skin loving ingredients such as vitamin E, tea tree and jojoba seed oil proven to target breakouts, unclog pores and even tone skin to reveal a smooth and illuminated complexion.
Originally called Bahi Cosmetics, Ayele & Co. is the brainchild of 23-year-old Danielle Bahi, a black millennial who started the organic, vegan and cruelty-free brand right out of her college dorm room in 2015. Ayele & Co.’s mission is to create products that focus on incorporating natural ingredients as opposed to processed chemicals in skincare. Bahi’s greatest mantra is from her grandmother who was well-versed in herbal medicine. Her grandmother believed that if a skincare product is made from ingredients that you can’t pronounce it shouldn’t be on your skin.
Since Ayele & Co.’s launch in 2015, the brand has expanded from skincare to makeup as well. With a whopping 70k followers on Twitter, the brand often engages with their customers in the form of polls, product sneak peeks, customer before and after photos and the daily “Have you done your skincare today?” tweet, because what’s more important than a healthy complexion?
Check their page for constant updates because you never know when they could drop another product or discount code. Ayele & Co. often works with beauty influencers of color such as @MakeupForWOC to enforce the fact that beauty is universal and not just one shade. Their latest product is the Galore’s Garden Vitamin C Serum—a vitamin c-based brightening serum that provides antioxidant protection and fades dark marks. With these products, your skin is ready for the summer of a lifetime!
Written by Khyla Burns
Photography by Lance Langel